According to the Census, 11 million people in England and Wales were aged 65 years and over in 2021, up from 9 million in 2011 (a 20% increase in 10 years). Moreover, the number of people aged 90 years and over had increased by 100k over the same period. Members of the baby boomer generation are likely to continue to inflate the size of this age cohort, particularly as medical advances result in more people living beyond the age of 85 when many people require care.
Family Resources Survey reported that 15 million people were living with a disability in 2021, an increase of 3 million since 2011 (25% increase in 10 years), further indicating growing industry demand.

The home care industry is highly fragmented, with a large number of small firms–there are 9,500 homecare companies in the UK employing 335,500 people.
The vacancy levels for domiciliary care staff rose from 9.3% in 2020-21 to 13.2% in 2021-22, according to Skills for Care. Yet according to the Department of Health and Social Care, more than 40,000 social workers left the sector between June 2021 and January 2022, while the Association of Directors of Adult Social Services estimated that 286,000 hours of home care could not be delivered over the 3 months through April 2021.

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